Web analytics | Google AdWords integration | Real-time tracking .

 

what is Google Analytics?

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. With Google Analytics, you can gain insights into how people interact with your website, including how many visitors your site receives, what pages they visit, how long they stay on your site, and more.

It provides you with detailed reports and data visualizations that can help you understand your website's performance and make data-driven decisions to improve it. Some of the key metrics and reports available in Google Analytics include:

1. Number of visitors and pageviews
2. Bounce rate and exit rate
3. Time on site and average session duration
4. Traffic sources (e.g. organic search, referral, direct)
5. Location and language of visitors
6. Devices and browsers used to access your site
7. E-commerce metrics (if you have an online store)
8. Custom Reports, Event and Goals tracking

Google Analytics is free to use and is widely used by website owners, marketers, and analysts to track and understand their website's performance and user behavior. Additionally, GA is also integrated with many other tools like Google Adwords, Google Tag Manager, and many more.

It's a powerful tool, but it can be somewhat complex to set up and use, so if you are new to it, it would be best to get familiar with the interface, and terms and start off with a few cores reports to gain insights before going into advanced reporting.

How to connect Google Analytics with the website?

To connect Google Analytics with your website, you'll need to create a Google Analytics account and add a tracking code to your website's HTML code. Here are the general steps you can follow:

1. Go to the Google Analytics website and click on the "Sign In" button. If you don't already have a Google account, you'll need to create one.

2. Click on the "Admin" button in the bottom left corner.

3. In the "Property" column, click on the "Create Property" button.

4. Fill in the required information for your website, such as the website name and URL, and select "Website" as the "Industry Category" and "Time Zone."

5. Click on the "Create" button to create your property.

6. Once your property is created, you'll be provided with a tracking code. This code is unique to your website and is used to track visitors to your site.

7. Add this tracking code to every webpage you want to track on your website, typically before the closing </head> tag.

8. Wait for 24 hours for GA to start collecting data on your website.

Alternatively, you can use a Google Tag Manager to install GA instead of adding the code yourself, which is the most widely used method. By installing Google Tag Manager you can easily add GA, Facebook pixels, or other marketing tags on your website.

Please let me know if you want to know more about GTM or want more detailed instructions on how to connect GA.

Why do we add Google Analytics to the website?

There are several reasons why you might want to add Google Analytics to your website:

1. Measure website traffic: Google Analytics allows you to track and measure the number of visitors to your website, as well as how they interact with your site. This information can help you understand how popular your site is and identify any trends or patterns in your traffic.

2. Understand your audience: Google Analytics provides detailed information about your visitors, such as their location, language, and the devices and browsers they use. This information can help you understand your audience better and tailor your content and marketing efforts to reach them more effectively.

3. Track user behavior: Google Analytics allows you to track how users interact with your website, including which pages they visit, how long they stay on your site, and where they drop off. This information can help you identify any issues or problems with your site's navigation or content and make improvements to optimize the user experience.

4. Measure conversions and goal completions: Google Analytics allows you to set up goals for your website, such as tracking the number of form submissions, eCommerce transactions, phone call conversions, and more. This information can help you measure the success of your marketing campaigns and understand which types of content or promotions are most effective at driving conversions.

5. Benchmarking: Google Analytics allows you to benchmark your website against competitors, industries, and your own historical data. This will help you understand how your website performs against others in your industry, identify areas for improvement and make informed business decisions.

6. Integrate with other tools: Google Analytics can be integrated with a wide range of other tools and platforms, including Google AdWords, Google Search Console, Google Tag Manager, and many more which helps you get a holistic view of your online marketing efforts and make data-driven decisions.

Overall, Google Analytics is an incredibly powerful tool for understanding your website's performance and user behavior, and it can provide valuable insights that can help you improve your website and your online marketing efforts.